Hi, I’m Matthias!
Welcome to my Website!
I’m an entrepreneur & professional “new-Swede”… is what I usually answer when people ask me what I’m doing
Products and brands I currently work on
Books: How to be Swedish, Schweden für Anfänger (publishing and promotions)
Design: Småland Design
My book, How to be Swedish: A Quick Guide to Swedishness – In 55 Steps
It took me several years to find out that I should probably write a book about my experiences in Sweden. After three years of interviews, research and collecting “steps”, I finally published this Guide to Swedishness. It is now available on Amazon and in all Swedish book stores.
The German version, Schweden für Anfänger: Wie du Schwedisch wirst – in 55 Schritten is also available on Amazon.
How to be Swedish is also available at IKEA Museum in Älmhult (IKEA Headquarter) and Volvo Museum in Gothenburg
My Sweden blog, since 2011
… when my Sweden experiences aren’t turned into written words, photos or videos but rather graphic design for posters and other Swedish souvenirs.
More about me here, on hejsweden.com/en/about/